PRIVACY POLICY

Last updated: September 2026

Kickass Transformations is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, where it may be processed, when it may be shared and the choices available to you.

By using the Kickass Transformations website, app or Community Coaching Subscription, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Kickass Transformations is the name of a health, fitness and lifestyle coaching app and subscription service created and provided by Tanya Masse, a sole proprietor based in Ontario, Canada.

Tanya Masse is responsible for the personal information collected and used to provide the Kickass Transformations subscription and services.

You can contact Tanya with privacy questions or requests at:

[email protected]

The Kickass Transformations app is delivered through Everfit Technologies, Inc. Everfit provides the app infrastructure, account functionality, data processing, tracking tools, payment services and other technical features.

Everfit processes certain member information to provide these services. You can review Everfit’s Privacy Policy at:

https://everfit.io/privacy/

2. What This Policy Covers

This Privacy Policy applies to personal information collected through:

• The Kickass Transformations website
• Website contact and registration forms
• The Kickass Transformations app delivered through Everfit
• The Community Coaching Subscription
• Community forums, groups and challenges
• Live group coaching calls
• Email and support communications
• Payment and subscription transactions
• Connected health apps and devices
• Website analytics, cookies and similar technologies

Third-party websites, apps and services have their own privacy policies. This policy does not control how an independent third party handles information outside the Kickass Transformations services.

3. Information We Collect

The information collected depends on how you interact with the website, app and subscription.

Information You Provide

We may collect information such as:

• Your name
• Email address
• Telephone number, if provided
• Age or date of birth
• Account login information
• Goals, interests and preferences
• Intake-form responses
• Messages, questions and support requests
• Community posts, comments and challenge entries
• Subscription and transaction information

Complete payment-card information is processed by Everfit and its payment-processing partners. Kickass Transformations does not directly collect or store your complete payment-card number.

Health, Fitness and Lifestyle Information

If you choose to use the available app features, you may provide or connect information such as:

• Height and body weight
• Body measurements
• BIA or smart-scale metrics
• Progress photos
• Steps and physical activity
• Workout history and exercise performance
• Sleep, recovery and energy information
• Mood, stress and mental-clarity check-ins
• Hunger, cravings and digestion information
• Food journals
• Calorie and macronutrient information
• Heart-rate or other supported device data
• Menstrual-cycle, perimenopause or menopause information
• Habits, goals, tasks and progress reflections

Most of these tools are optional. You can choose what information you want to record.

Current body weight may be required if you want the app to calculate estimated calorie and macronutrient targets, but providing your weight is not required to maintain your subscription.

Please do not use the app to submit information requiring urgent medical attention. The app is not continuously monitored and is not an emergency or medical service.

Connected Apps and Devices

If you connect a supported health app or device, information may be imported into Everfit according to the permissions you approve.

Supported integrations may include Apple Health, Health Connect, Fitbit, Garmin and other services made available through Everfit.

You control whether to connect these services. You may be able to change or withdraw permissions through your device, connected service or Everfit settings.

Website and Technical Information

When you visit the website or use the app, certain technical information may be collected automatically, including:

• Your IP address
• Browser and device type
• Operating system
• Pages visited
• Approximate location based on your IP address
• Referring website or link
• Login and app activity
• Cookie and analytics identifiers
• Dates and times of access

This information helps operate, secure and improve the website and app.

4. How We Use Your Information

Personal information may be used to:

• Create and manage your account
• Process and maintain your subscription
• Deliver access to the app, content and community
• Provide general community coaching and support
• Enable journals, tracking tools and device integrations
• Calculate requested estimates, including estimated calorie and macronutrient targets
• Respond to questions and support requests
• Communicate important account, billing or service information
• Moderate community content and enforce community standards
• Organize optional challenges and member activities
• Maintain the safety and security of the services
• Understand how the website and app are used
• Improve content, resources and member experiences
• Meet legal, accounting and regulatory obligations
• Send promotional communications when you have agreed to receive them

Tanya may review and acknowledge some app entries from time to time, but this is not guaranteed. Information entered into the app is not continuously monitored or routinely reviewed as part of the Community Coaching Subscription.

We do not use your information to provide medical diagnosis or treatment.

We do not sell or rent your personal information.

5. Consent and Your Choices

We collect, use and disclose personal information with your knowledge and consent, except where otherwise permitted or required by law.

The type of consent requested may depend on the nature and sensitivity of the information.

You can choose:

• Whether to use optional journals, check-ins and tracking tools
• Whether to provide optional intake information
• Whether to upload progress photos or measurements
• Whether to connect health apps or devices
• Whether to participate in community groups or challenges
• Whether to receive promotional emails
• What personal information you share during group discussions

You may withdraw consent for certain optional uses by changing your settings or contacting us. Withdrawing consent may limit features that depend on that information, but it will not normally prevent you from using unrelated subscription features.

6. Community Content and Group Privacy

Information you post in community forums, groups, challenges or live group discussions may be visible to Tanya and other participating members.

Please avoid sharing information you do not want other members to see.

Members are expected to respect one another’s privacy and may not copy, record or distribute private community content without permission. However, Kickass Transformations cannot guarantee that another member will keep information shared in a group setting confidential.

Live group coaching calls are not recorded unless participants are informed in advance. If a recording is proposed, additional notice or consent will be requested when appropriate.

7. Progress Photos, Testimonials and Marketing

Uploading progress photos or sharing your experiences inside the app does not automatically give permission for them to be used publicly.

Your private story, photograph, progress information or other identifiable content will not be used for public marketing without your clear permission.

If you agree to provide a testimonial or marketing content, you will be told how the information may be used. You may withdraw permission for future use by contacting us, although materials already published or distributed may not always be fully recoverable.

Participation in testimonials, promotional content and transformation features is always optional.

8. How Information May Be Shared

Personal information may be shared with service providers when reasonably necessary to operate and deliver the subscription.

These providers may include:

• Everfit Technologies, Inc.
• Payment processors
• Website hosting providers
• WordPress and website-service providers
• Form and email providers
• Analytics and cookie-management providers
• Video-conferencing services
• Connected health-app and device providers
• Technical support and security providers
• Professional advisers, when necessary

Current website tools may include HostGator, WordPress, WPForms, CookieYes, Google Site Kit and Google Analytics.

Microsoft Teams or another video-conferencing provider may be used for live group coaching calls.

These providers receive only the information reasonably required to perform their services and handle information according to their own agreements and privacy practices.

Information may also be disclosed:

• When required by law, court order or lawful government request
• To investigate fraud, abuse or a security incident
• To protect the safety, privacy or legal rights of Tanya, members or others
• In connection with a future sale, transfer or restructuring of the service, subject to appropriate privacy protections

9. Cookies and Website Analytics

The website uses cookies and similar technologies to operate correctly, remember preferences, understand website traffic and improve the user experience.

These tools may collect information such as:

• IP address
• Browser and device information
• Pages visited
• Time spent on the website
• Links selected
• How you arrived at the website

We may use tools such as:

• CookieYes to manage cookie preferences
• Google Analytics to understand website traffic and usage
• Google Site Kit to connect and manage supported Google services

Where required, a cookie banner allows you to accept or reject non-essential cookies.

You can also manage cookies through your browser settings. Blocking some cookies may affect how certain website features function.

10. Email and Communications

We may send emails necessary to provide your subscription, including:

• Account and activation information
• Payment confirmations
• Renewal or billing notices
• Service announcements
• Changes affecting your subscription
• Responses to questions or support requests

These service-related communications are necessary to manage your subscription.

Promotional emails will be sent only when permitted by law. You may unsubscribe from promotional emails at any time by using the unsubscribe link or contacting us.

Unsubscribing from promotional emails will not prevent necessary account, billing or service communications.

11. Data Storage and International Processing

Kickass Transformations and its service providers may store or process information in Canada, the United States or other countries where those providers operate.

This means your information may be subject to the laws of another jurisdiction and may be accessible to courts, law-enforcement agencies or government authorities in that jurisdiction.

Reasonable steps are taken to select service providers that use appropriate privacy and security protections.

Tanya Masse remains responsible for personal information under her control, including information transferred to service providers for processing.

12. Data Retention

Personal information is kept only for as long as reasonably necessary to:

• Provide the subscription and requested services
• Maintain account and transaction records
• Respond to questions or disputes
• Meet legal, tax and accounting obligations
• Protect against fraud or misuse
• Maintain appropriate business and security records

Information may be deleted or anonymized when it is no longer required.

Some information may remain temporarily in secure backups or be retained when required by law.

If you cancel your subscription, you may lose access to information stored in the app. Contact us before cancellation if you want to ask about downloading or retaining available account information.

13. Your Privacy Rights

Depending on where you live, you may have the right to:

• Ask what personal information is held about you
• Request access to your personal information
• Ask for inaccurate information to be corrected
• Withdraw consent for optional uses
• Request deletion of information that is no longer required
• Object to or restrict certain uses
• Request an available copy of your information
• Ask questions about service providers or international processing
• Make a complaint about how your information is handled

Some requests may be limited by legal, security, technical or record-keeping requirements.

To make a privacy request, email:

[email protected]

We may need to verify your identity before completing the request and will respond within the time required by applicable law.

You may also have the right to contact the Office of the Privacy Commissioner of Canada or another privacy regulator responsible for your location.

14. Data Security

Reasonable administrative, technical and physical safeguards are used to protect personal information against loss, theft, unauthorized access, use, copying, modification or disclosure.

These safeguards may include:

• Password-protected accounts
• Access controls
• Secure third-party platforms
• Encryption used by service providers
• Software and security updates
• Limited access to member information
• Account and security monitoring

No website, app or storage system can be guaranteed to be completely secure.

Keep your password confidential, use a unique password and notify us if you believe your account has been accessed without permission.

If a privacy breach creates a risk requiring notification under applicable law, affected individuals and the appropriate authorities will be notified as required.

15. Children’s Privacy

Kickass Transformations is intended for people aged 18 and older.

We do not knowingly collect personal information from anyone under 18.

If you are a parent or guardian and believe that a minor has submitted personal information through the website or app, contact:

[email protected]

We will review the situation and take appropriate steps to remove the information.

16. Changes to This Privacy Policy

This Privacy Policy may be updated to reflect changes in the subscription, technology, service providers or legal obligations.

When changes are made, the “Last updated” date at the top of this page will be revised.

If a change significantly affects how personal information is collected, used or disclosed, additional notice or consent will be provided when required.

We encourage you to review this page periodically.

17. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or how your personal information is handled, contact:

Tanya Masse
Kickass Transformations App and Community
Email: [email protected]
Website: https://kickasstransformations.com
Location: Bath, Ontario, Canada